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Lambert to Distribute BionX in Canada

Published November 15, 2009

LEVIS, Quebec (BRAIN)—BionX, the Canadian designer and manufacturer of proportional assistance system for bicycles, has partnered with Lambert for exclusive distribution of BionX products in Canada.

As of January 18, 2010, IBDs carrying the BionX product line should directly contact Lambert’s customer service department for support.

BionX’s systems allow your customers to convert their bicycles into power assisted ones. These retrofit systems can be installed on almost any bicycle. BionX products are chosen for many bicycle manufacturers when it comes to powering their electric bicycles.

“We are pleased to announce this agreement with BionX, which has become the premium supplier of electric bicycle technology on the market,” said André Trudeau, purchasing & products director at Lambert. “BionX’s forward-thinking design and world-class R&D are aligned with Lambert’s strategy to offer the best product available in this fast-growing market segment. We are giving consumers yet another viable means to offset their carbon footprints by using electric transportation.”

“Lambert was undeniably the partner of choice for expanding our market penetration and maximize our customer service in Canada,” said Vincent Lamoureux, global sales and marketing director for BionX. “Lambert’s impressive growth, renowned customer service and coverage from coast-to-coast were defining factors in our decision.”

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