MONTEREY, CA (BRAIN)—The bike industry’s premier networking and visioning event at Sea Otter, April 13-15, features speakers and topics sure to enhance your knowledge and strengthen your business.
These panels are drawing record registration for BLC four months ahead of the BLC, with many more panel announcements to come:
-Our Dysfunctional Market-Buy-Sell Cycle: Are We Stuck with It?
Is the trade show in the right place on the calendar? Are dealers ordering when it makes the most sense for suppliers? Are suppliers delivering when it’s best for dealers and consumers? Find out what we can do to improve things.
Panelists: Andy Tompkins, VP Nielsen Sports Group/Interbike
Skip Swain, VP of Sales, Norco Products
Todd Grant, National Sales Manager/Cycling, Pearl Izumi
-Women Consumers, Women in the Industry: A Progress Report
It seems we’ve progressed in making bike products and bike riding more appealing to American women. What do industry women leaders think? And how has this progress translated for women who work in the industry?
Panelists: Ellen Johnson, VP Product Development, Pacific Cycle
Sally McCoy, CEO, Camelbak
Pam Kruse, owner, Village Cycle, Grand Rapids, MI
Liza LeClaire, COO, Wheel & Sprocket, Milwaukee, WI
Moderator: Megan Tompkins, Editor, Bicycle Retailer and Industry News
-Effective Marketing Messages and Venues for our Multi-Level Market
We have two audiences for cycling: the Enthusiast, who spends much more per capita on cycling, and the Casual rider, who spends less but numbers in the tens of millions. How do we market our products to appeal to both?
Panelists: Gregg Bagni, President Alien Truth Communications
Leslie Bohm, CEO, Catalyst Communication
Thomas Dooley, Founder and Creative Director, TDA Advertising and Design
Moderator: Rick Vosper, Proprietor, RVMS Media Services