BERKELEY, CA (BRAIN)—SRAM has signed a three-year sponsorship agreement to be an establishing partner with the National Interscholastic Cycling Association (NICA).
“We are most grateful to SRAM for showing their confidence in our ability to bring great mountain biking opportunities to high school students across the USA," said Matt Fritzinger, executive director of NICA. "There is a surge of interest and support for the NICA program, and with the solid backing of SRAM we are in a great position to achieve our vision.”
The NICA vision is to develop high school mountain biking coast to coast by 2020 by providing successful models of league development to interested regions.
David Zimberoff, global marketing director at SRAM, said, “We’re super excited to be a part of this national movement. Having the opportunity to connect with young enthusiasts of cycling is an integral part of SRAM’s mission."
"SRAM has a long history of supporting grassroots bicycle racing in the USA, from providing technical support at events to sponsoring the strongest regional teams and athletes across the country through our very successful SRAM Grassroots Sponsorship Program," he added. "We’re proud to say we’re dedicated to promoting the fun and healthy lifestyle of bicycle racing."
NICA Mountain Biking programs provide a range of positive experiences for teenage kids, many of whom discover competitive mountain biking through their high school mountain biking teams.
NICA is a grassroots organization that has grown out of the highly successful NorCal High School Cycling League, now entering its 10th year. Member chapters currently include Northern California, Southern California and Colorado. SRAM joins the Easton Foundations and the founding national sponsor, Specialized Bicycle Components.