SEATTLE, WA (BRAIN)—Industry veteran Ric Hjertberg has entered into the wheel market once again, launching Mad Fiber.
Hjertberg was the founder of Wheelsmith and Wheel Fanatyk. He was also the new technology manager at Full Speed Ahead.
“For me, all roads have led to this," he said in a press release. "Mad Fiber is the culmination of everything I’ve loved my whole life, and ultimately, it’s about a very simple vision: the dream of creating the perfect wheel. Not with preconceived notions or existing technology, but rather with carbon optimized engineering.”
Joining Hjertberg is Max Kismarton, chief technologist, and an instructor in aerospace engineering with Kansas University. Kismarton is also an engineer for one of the world’s largest aerospace firms, with engineering and production responsibility for some of the world’s most innovative aircraft, both commercial and military. His career success, accomplishments and numerous patents revolve around his ability to develop product that is simultaneously aerodynamic, reliable and lightweight—and that can be consistently and efficiently produced—making him exceptionally qualified to develop high performance bicycle wheels.
Completing the core of the Mad Fiber team is Russ Riggins, chief operating and financial officer, with more than 30 years’ experience leading early stage companies as well as advising on transitions and turnarounds.
Riggins is no stranger to cycling. As an enthusiast and coach, he channels a portion of his energy into raising funds for the Leukemia and Lymphoma Society, and helps others to do the same.
Mad Fiber wheels were viewed for the first time yesterday at the Tour of California's stage 1 in Nevada City, California, and can be viewed at the Malibu Family Winery on May 22. Following the event, select sets will be available for test rides by members of the media, and for purchase by consumers in summer 2010.