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Published May 24, 2010

PARK CITY, UT (BRAIN)— is a new online gear megastore that sells the latest outdoor, surf, skate, bike, and mountain equipment from more than 400 brands at closeout prices, according to a press release.

The official launch of marks the final passing of—the former king of closeout.

The name change reflects an easier, better looking and more intuitive way to shop.

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