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Saris Raises $95,000 for Local Group

Published November 5, 2010

MADISON, WI (BRAIN)—The 7th annual Saris Gala, benefiting the Bicycle Federation of Wisconsin, raised $95,000 and will support a variety of infrastructure and educational programs throughout Wisconsin including Safe Routes to School.

It was held at the Saris Cycling Group (SCG) headquarters in Madison, Wisconsin on Friday, October 29, according to a press release.

“We strongly support bicycling advocacy in Madison and across the country,” said SCG president Chris Fortune. “So working with the Bike Fed is really important to us. We’re proud to host the Saris Gala, but we did not do this alone. This is a community event that relies heavily on volunteers and the generous support of our industry partners.”

This year’s event had a Halloween theme complete with a costume ride and costume contest. Over 600 attendees enjoyed food and drinks, bid on auction items, and listened to special guest, cycling commentator, Phil Liggett talk about his experiences at the Tour de France. Former pro cyclist turned coach Robbie Ventura lead the live auction and got the crowd bidding on high end items like a Cyclesport Travel trip to the Pyrenees, Vision Quest Coaching Camp package, and a high end Trek bike of the winner’s choosing.

Topics associated with this article: Advocacy/Non-profits

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