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SRAM Partners with Advocates

Published November 5, 2010

WASHINGTON, D.C. (BRAIN)—The League of American Bicyclists and the Alliance for Biking & Walking have unveiled a new, three-year campaign to double federal funding for bicycling and walking by 2013. The Advocacy Advance initiative is backed by renewed support from SRAM.

The League and Alliance have been awarded up to $1.2 million from SRAM over the next three years to unite active transportation advocates across the nation and give them tools and resources to secure increased funding from existing federal transportation programs for critical bicycle and pedestrian projects, according to a press release.

"At SRAM we believe that bicycles improve the environment, ease congestion, reduce the cost of transportation and create healthier communities," says Stan Day, SRAM CEO. "The biggest barrier to increased bicycle use in daily lives is the lack of appropriate infrastructure, and local bicycle advocates are working to break down those barriers across the country. The Advocacy Advance campaign will empower those advocates to dramatically improve conditions for bicyclists."

The Advocacy Advance partnership was created two years ago, with major funding from SRAM. Under that banner, League and Alliance staff research issues vital to the bicycling community and create reports that give advocates the data and knowledge they need to effectively promote bicycling. The partnership has also awarded more than $500,000 in direct grants, technical assistance and scholarships to build the capacity of local and state bicycle advocacy organizations and jump start innovative campaigns.

Building on these successes and stepping up to a new challenge, the Advocacy Advance Team is now strategically targeting federal funding. While bicycling and walking make up 12 percent of all trips in the U.S., those modes receive less than 2 percent of federal transportation dollars. By 2013, that will change.

"Our initiative to double the federal investment in bicycling and walking projects in three years is both bold and essential to creating more livable communities," said Andy Clarke, president of the League of American Bicyclists. "SRAM's commitment to Advocacy Advance demonstrates its leadership in the industry, and its faith in the powerful partnership between the League and Alliance to accomplish this goal."

"We know local bicycle and pedestrian advocacy leaders have both a remarkable passion and the community connections to make real change on the ground," said Jeffrey Miller, Alliance president/CEO. "The Alliance and the League are committing to work even more closely with those leaders to deliver strategic training, assistance and grants so they can make communities better places to bike and walk."

Topics associated with this article: Advocacy/Non-profits

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