To be held April 12-14, 2011, at the Monterey Plaza Hotel and Spa, Monterey, California, the event draws together the bicycle industry’s top executives for an intensive three-day event that aligns the American bike industry’s shared targets, according to a press release. Presented by the Bicycle Product Suppliers Association (BPSA), the event is promoted in tandem with the Sea Otter Classic, held April 14-17 at the nearby Laguna Seca Raceway.
"As an industry we are at some critical junctures. I'm certain we will have some spirited discussion about how to stay relevant on a variety of levels; who we market to, product portfolio, supply chain issues, alignment with advocacy and government support,” said John Nedeau, vice president of sales for SRAM and the current president of the BPSA. “When you consider how well we performed during the most dramatic economic downturn during our lifetime, you take advantage of the opportunity to connect with industry leadership to identify how to move our story forward.”
"When you put more than 200 successful executives together you create some amazing electricity," said Frank Yohannan, the president and CEO of the Sea Otter Classic, which coordinates the event. "This conference sparks a lot of activity not just during the organized activities, but also with the discussions that take place around the edges, in the hallways, over coffee, or during the receptions. So many of these discussions—which may lead to significant changes in the world of cycling—would never take place in the day-to-day operations of each individual company."
The BLC management team is reaching out to previous BLC participants to identify the most compelling topics for the 2011 program. The content will be announced in mid December.
Presented by the Bicycle Product Suppliers Association, the Bicycle Leadership Conference will be held April 12 – 14, 2011. The event includes the BRAINy Awards, recognizing top achievements within the bicycle industry. The BLC will be held at the Monterey Plaza Hotel and Spa, located on historic Cannery Row. The region offers fantastic scenery, golf, hiking, wineries, marine adventures, and, of course, cycling. The conference concludes with a reception and dinner at the world-famous Monterey Bay Aquarium.