SAN LUIS OBISPO, CA (BRAIN)—Shopatron has released its first “social stores” on Facebook, allowing fans of its client brands to browse products on the popular social network.
Social stores integrate e-commerce into Facebook with a “Shop” tab that allows members to browse product catalogs directly from the social network. If a Facebook user likes a product, they can click “Buy Now” and they’re redirected to the brand’s online store to complete the purchase.
Because the product catalog is located in a tab clearly marked “Shop,” it’s a less intrusive way to reach brand loyalists, leaving the other sections of Facebook for fan interaction.
“Social shops are a great way for a brand to monetize social marketing,” said Ed Stevens, founder and CEO of Shopatron. “Since people are already discussing products with their friends on Facebook, why not make it easy for members to buy them directly?”
Shopatron social stores are currently available as a beta release feature for clients of the retail-integrated e-commerce provider.