COON VALLEY, WI (BRAIN)—Mt. Borah Custom has updated its Web site, www.mtborah.com (click on title and "visit link").
One of the highlights of the new site is the custom design centers where customers can choose from various base designs, then add their own colors, text and logos, according to a press release.
Mt. Borah now offers design centers for cycling, cross country skiing, alpine skiing, running, and triathlon. While Mt. Borah has offered a similar program in the past, the recently launched site shows actual models wearing the products and allows for a level of customization which was not available on the previous site.
According to Chris Jackson, company owner: “We are really excited to be launching the new site, while it has taken a bit longer than anticipated; it has been worth the wait to get it right. Keep in mind, too, that this is phase one of three, version 2.0 will really generate some buzz.”
In addition to the new design center, Mt. Borah has improved both the online retail store and the dealer back door.