TACHIA, Taiwan (BRAIN)—On Monday, January 10, general managers from Giant’s various sales companies around the world will begin an eight-day, 900-kilometer cycling tour of Taiwan called the Formosa 900.
The ride will start and finish at Giant world headquarters in Tachia, according to a press release. Giant CEO Tony Lo will lead 21 Giant executives on the ride, advancing Giant’s mission of promoting the cycling lifestyle globally. The Formosa 900 will also showcase Taiwan cycling culture to Giant GMs from far-reaching corners of the world. The group will tackle tough mountain climbs and long days in the saddle as they circle the island in a counterclockwise route.
“This is a unique opportunity for us to spend time together away from the meeting rooms,” said Elysa Walk, general manager of Giant USA. “Many of us have spent a lot of time in Taiwan at Giant headquarters, but we’ve never had the chance to truly experience the country as cyclists.”
The Formosa 900 is part of a series of organized tours by Giant that started in 2007 when, at age 73, the company’s founder King Liu renewed his passion for cycling by riding across Taiwan. Since then Liu has also ridden through China and The Netherlands in an effort to spark dialog on the benefits of cycling. The Formosa 900 is the latest in a series of Giant’s “Green World on Wheels” tours.
Each of these cycling adventures is part of a larger movement within Giant to promote the positive virtues of the cycling lifestyle.
The Formosa 900 kicks off January 10 at Giant headquarters in Tachia, Taichung. After a counterclockwise ride around Taiwan, riders will finish back in Tachia on January 17.