SAN FRANCISCO, CA (BRAIN)—In wrapping up the holiday season, the world’s leading athletic identification provider announced that its Holiday Giveaway generated $41,000 to complete a year-long and wide-ranging philanthropic initiative from three promotions that resulted in $110,000 in cash donations to its charitable partners.
The Holiday Giveaway, which ran from November 3 until December 31, offered Road ID fans the opportunity to enter in one of four ways: following the company on Twitter or Facebook (both free), by making a $5 donation to charity, or purchasing a Road ID.
Road ID gave away over $10,000 in prizes—including a Grand Prize Package of a choice between a Livstrong Fitness Package, a Trek Madone 6.9 and a Trek Speed Concept 9.9. Three Runner-Up Prize Packages included a choice of two Garmin products: the Edge 500 or Forerunner 410, as well as a Giro Ionos Helmet, a pair of Oakley Livestrong Jawbone glasses, a pair of Newton running shoes, and a $200 Road ID shopping spree.
Grand Prize winner Lawrence Doruelo of Bloomingdale, Illinois, chose the Trek Speed Concept. “As a college student, I never thought I’d even get to look at the Trek Speed Concept, let alone touch it,” said the 19-year-old aspiring triathlete, “Thanks to Road ID, not only am I safer while training but I also have an unbelievable bike.”
This event was a continuation of the company’s charitable focus in 2010, which benefits a range of charities across the country, according to a press release.
Road ID’s marketing director, P.J. Rabice, said, “The fitness community stepped up enormously throughout 2010 and especially during the holidays. We specifically designed the Holiday Giveaway to be social, philanthropic, and easy to enter. The end result was people having a lot of fun and making a significant difference with our charities.”
The charities that benefited from the 2010 Road ID initiatives are: Arthritis Foundation, ASPCA, Autism Speaks, Leukemia & Lymphoma Society (TNT), Juvenile Diabetes Research Foundation (JDRF), Levi’s Gran Fondo Charities, the Davis Phinney Foundation, YieldtoLife.org, USA Cycling Dev’t Foundation, Susan G. Komen (Race for the Cure), National MS Society, Wounded Warrior Project, and the Lance Armstrong Foundation (Livestrong).