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Giant Donates Mountain Bikes to Assist Japan

Published April 10, 2011

NEWBURY PARK, CA (BRAIN)—Giant Bicycle has donated 1,000 units of a special "Emergency Edition" hardtail mountain-bike specifically designed to assist emergency crews involved with the recent Japan earthquake disaster.

These unique bikes will be used by local emergency organizations and volunteers to navigate rough terrain and damaged roadways that are no longer accessible by vehicles.

The bike itself is a limited production model based on the Giant Rock series of mountain bikes sold in Japan, and is aptly named the “Special Edition Quake Reconstruction” model.

To better highlight its emergency usage, the framesets are painted in high-visibility yellow, and they carry a logo depicting “Emergency Reconstruction Assistance” on the seat tube.

Each bike will be delivered fully-assembled and will come equipped with safety features that include front suspension, 26-inch off-road tires, rear luggage rack, and front headlight.

Immediately after the earthquake, Giant altered its standard manufacturing schedules to accommodate immediate production of the unique bicycles. Delivery to the affected regions is expected to take place by late April.

Topics associated with this article: Advocacy/Non-profits

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