DENVER, CO (BRAIN)— Rudy Project North America has launched its redesigned website at www.rudyprojectusa.com.
The new site includes a Click to Brick feature which enables consumers to build and place orders for their own custom Rudy Project frame and prescription and have it delivered to their independent eye care professional to be dispensed, regardless of whether that retailer is Rudy Project dealer.
Click to Brick allows the dealer to earn 100 percent markup on both the Rudy frame and prescription lenses. Rudy Project is advertising the new site in campaigns in consumer magazines such as Men’s Health, Outside Magazine, USA Triathlon Life and VeloNews.
“Beginning with the Free Gear Deal and Combo Deal and now culminating with this innovative Click to Brick feature we believe that we share in the responsibility to ensure that our product not only sells in but also sells through,” said Paul Craig, president and co-founder of Rudy Project North America.