Follow Bicycle Retailer

You are here

Heartland Velo Show Adds Activities

Published May 24, 2011

MADISON, WI (BRAIN)—The Heartland Velo Show is adding some new activities on August 27-28 at the Alliant Energy Center in Madison, Wisconsin.

Richard Schwinn will be making a presentation entitled “Schwinn Paramount – Handbuilt Legend."

“Richard Schwinn’s talks are always lively,” said Bina Bilenky, organizer of the Heartland Velo Show. “At the recent San Diego Custom Bicycle Show, so many people wanted to hear him speak that the crowd was spilling out into the hallway.”

Other newly added activities and attractions include a concours d’elegance, a special women’s panel, and a raffle of two wheelsets from Rolf Prima. There will be yoga instruction for cyclists by Diane Lees of HubBub Custom Bicycles. Eugene, Oregon's Co-Motion will present a seminar on tandems. Stephen Bilenky of Bilenky Cycle Works discusses “The Framebuilders’ Family Tree," and Mary Elizabeth of San Francisco’s alloneword will conduct a workshop on “The Care and Feeding of Wool cycling Apparel."

“Madison is a terrific location for a show like this. We aim to engage the thriving local cycling community in every way possible,” Bilenky said. “The fact that the Alliant Energy Center is only two miles from downtown via the bike paths is also a big plus.”

Madison’s own Banjo Bicycles will host a framebuilders' open house, and will share their unique vibe by way of a sponsored ride to the show. There will also be a Saturday night party at Williamson Bikes.

Doug Fattic, of Niles, Michigan, has trained and educated several hundred new framebuilders since he began his framebuilding school. At the Heartland Velo Show, Fattic will braze a frameset in a live instructional presentation of the craft.

Topics associated with this article: Events

Join the Conversation