BOULDER, CO (BRAIN) Tuesday June 12 2012 3:00 PM MT—Colorado-based Velo magazine and VeloNews.com will continue as the official media sponsor of the USA Pro Cycling Challenge in a multi-year agreement announced Tuesday.
The USAPCC starts in Durango, Colorado, on August 20 and finishes in Denver seven days later. This year the race has a stage finish in Velo's hometown of Boulder.
As part of the agreement, Velo will publish the official event guide, which will included with the magazine's September issue as a flip-able two-cover edition.
“As a Colorado-based company that is a passionate supporter of our race, Velo’s 40-year legacy in the sport makes them an ideal fit for the global nature of the USA Pro Cycling Challenge,” said Brian Farris, chief operating officer of the USA Pro Cycling Challenge.
Velo and VeloNews.com are owned by Competitor Group, Inc., which is based in San Diego, California.