Liv/Giant Inspire model sells out • Swagman hires director of sales • Clement athletes to race Utah gravel race • Marketing staff changes at BMC
NEWBURY PARK, CA (BRAIN) Monday July 9 2012 8:04 AM MT—Liv/Giant has sold out its first run of its special-edition women's road bike, the Avail Inspire.
Introduced in April, the Avail Inspire retailed for $1,360, and Giant retailers quickly sold through the initial shipment of 300 bikes. Giant made an additional 200 that are being delivered now.
The Avail Inspire is the result of a contest held last fall that challenged young breast cancer survivors to design graphics for a special-edition bike. The winning design was created by Emily Gresh of West Hartford, Connecticut. She said the design was based on the origin of the word “inspire,” which is “to breathe in.”
“Even in our most difficult and private moments, we still have that power to breathe in,” said Gresh. “To know that so many women are connecting to my design has moved me beyond words.”
Ten percent of the proceeds from sales of the Avail Inspire and Inspire-themed Liv/Giant jerseys, socks and water bottles are being donated to Young Survival Coalition, an organization dedicated to the critical issues unique to young women with breast cancer. So far, YSC has received nearly $45,000 from the project.
Liv/Giant further supports breast cancer awareness by sponsoring the Tour de Pink East Coast and West Coast rides, which are YSC fundraisers.
More information: www.LivgiantUSA.com/Inspire.
Swagman hires director of sales
PENTICTON, BRITISH COLUMBIA (BRAIN) Monday July 9 2012 8:04 AM MT—Swagman Bike Racks recently hired Dave Michael as director of sales. Michael, a former cross-country ski racer and avid cyclist, brings more than 10 years of sales management experience in the sporting goods industry.
Michael’s first task will be the creation of a sales force as Swagman prepares to launch new designs for the 2012 and 2013 season.
“Dave is a natural fit for Swagman and we are pleased that he made the move from Ontario to join us in our offices in Penticton, British Columbia. His industry experience will suit us well as we continue to accelerate our growth,” said Perry Grago, Swagman's president.
Clement athletes Trebon, Berden and Mani to ride Utah gravel race
DENVER, CO (BRAIN) Monday July 9 2012 8:18 AM MT—Cyclocross veterans Ryan Trebon, Ben Berden and Caroline Mani will test their legs and their Clement gravel tires next weekend at the Crusher in the Tushar. In only its second year, the race is drawing a stacked field to southern Utah's Tushar mountains. The 69-mile course features a 50/50 split between pavement and dirt, and has earned a reputation for challenging riders and their equipment. Trebon, Berden and Mani will race cyclocross this season on Clement tires and will ride the Crusher using Clement's new gravel adventure tires. Called the X'Plor series, the line includes the 700x33mm USH tire and the 700x40mm MSO tire.
Like other Clement tires, these models are named after airport codes from around the world. USH is the airport code of Ushuaia on the island of Tierra del Fuego, Argentina. MSO is the airport code of Missoula, Montana, home of the Adventure Cycling Association.
Staff changes at BMC
GRENCHEN, Switzerland (BRAIN) Monday July 9 2012 8:28 AM MT—BMC brand manager Markus “Kusi” Eggimann is moving to a new position as "product manager retail," the company has announced.
Adrian Zahnd will now coordinate media requests directly within the product management team and provide the media with information and test products.