“Cervélo is pleased to be back at Interbike for 2012,” said Scott Rittschof, Cervélo’s vice president of sales and marketing for the Americas. “It is undeniable that Interbike is our industry’s largest gathering of North American retailers, and we plan to use the event to further educate and support our dealer base.”
Momentum is building, said show director Pat Hus.
“We have so many great things happening this year and we are thrilled with where we are right now,” he said. “It’s great to see industry leaders like Cervélo coming back to Interbike and reinforcing their commitment to retailers domestically – and globally.”
This year's Interbike begins with the OutDoor Demo from September 17-18, in Boulder City, Nevada, followed by the Interbike Expo from September 19-21 at the Sands Expo and Convention Center in Las Vegas.