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Wednesday News Briefs

Published July 11, 2012

New hires at Cobb Cycling • Lazer unveils new helmets at Tour • Tim Johnson commits to DealerCamp ‘cross race

TYLER, TX (BRAIN) Wednesday July 11 2012 10:22 AM MT—Saddle manufacturer Cobb Cycling has hired Amy Miller to head up marketing and business operations and Seth Cooke as sales consultant.

“This is the next step in our desire to build a team that will provide the support and depth needed to grow this business and help give better service to those who ride,” said company president John Cobb. “We believe the combination of Amy and Seth will helps us achieve our long and short-term goals of offering superior service and information.”

Cobb Cycling, headquartered in Tyler, Texas, offers a full line of bicycle saddles focused on comfort, speed and performance. The company’s been in business since 2008.

Lazer Sport unveils new designs at Tour

BRIANCON, France (BRAIN) Wednesday July 11 2012 10:23 AM MT—Lazer is showcasing its latest helmet designs at the Tour de France including its new Wasp aerodynamic helmet as well as an aeroshell for its Helium helmet. Both are being worn by the Lotto-Belisol team.

The Wasp, short for watt saving performance helmet, has been developed over the past year. It has an integrated visor; front and rear vents and molded EPS air channels; and adjustable rear retention. Lazer claims it provides an advantage of two to four watts at 45 kph.

The helmet features what Lazer calls dual-layer aerodynamics, which uses a “trip wire” on the surface of the helmet to create small air vortices on the tail of the helmet to direct air. The tail section of the helmet was also designed to minimize the gap between the tail and a rider’s back.

The Wasp helmet comes in two sizes, 53-56cm or 57-60cm, and retails for $399 with the visor or $299 without visor. It becomes available in January.

Also new is the Lazer Smooth Aeroshell, which increases the aerodynamic performance of its Helium helmet. The company claims the shell saves the rider between 4 and 10 watts at 45 kph compared to wearing the Helium without the shell.

The Smooth Aeroshell will come in four sizes to match each Helium helmet size and will retail for $20. It also becomes available in January.

Johnson signs on for DealerCamp ‘cross race

PARK CITY, UT (BRAIN) Wednesday July 11 2012 10:26 AM MT—Six-time national cyclocross champion Tim Johnson has registered for the Raleigh Midsummer Night’s CX Race in Park City, Utah, later this month. The race will be held during DealerCamp in Park City.

Johnson, who races for, will face off against long-time rival Jonathan Page, Ben Berden and other pros.

The race will be held on July 24 beginning at 4:30 pm, kicking off happy hour at DealerCamp 2012.

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