SALT LAKE CITY, UT (BRAIN) Friday August 3 2012 10:06 AM MT—Jocelyn Da Silva points out that last year some 4 million babies were born and their parents are prime targets for trailers, strollers and baby joggers.
Da Silva, Chariot’s marketing director, said parents today are spending upwards of $9,000 per year before their newborn reaches the age of one and that getting more retailers in the outdoor market to recognize the trailer category is a key goal at the Outdoor Retailer Summer Market here this week.
“Parents are spending money and we want to be selling them our products,” she said. Chariot is now part of the Thule group and the line has been seen at OR for several years.
But Da Silva wasn’t alone in pitching the importance of trailers and strollers to outdoor retailers. This is the first time Burley, a Eugene, Oregon, company, has exhibited at Summer OR. Chelsea Brazelton, the company’s marketing coordinator, said Burley’s booth, located in a pavilion outside the Salt Palace Convention Center, has enjoyed steady traffic throughout the first day of the show.
“I had one woman retailer from Jackson Hole stop by and tell us how much she loved our trailer—how it got her out of the house in the winter to take her child for a ride,” she said.
While the traffic has been good, Brazelton said the company is still trying to figure out the market. Steve Strickland, an account manager for the company, said the good news is that most retailers recognize the name. “I’ve been hearing that all day. People just stop and tell us they love Burley,” he said.
Exhibiting just a few booths away was Rich Miller, national account manager for B.O.B. trailers and joggers. Miller said it’s been a number of years since B.O.B. was at Outdoor Retailer, but that the company views it as an important market to enter. “We have a product for parents who want to experience the outdoors,” said Miller, whose office is in Boise, Idaho.
“I’ve already had quite a few independent retailers stop by as well as larger accounts,” he said.