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Published October 16, 2012
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Online retailer moves all mountain bike gear onto

PARK CITY, UT (BRAIN) — is consolidating its online bike business, closing its site and moving its mountain bike equipment sales onto

" sold its last item at 5:59am (Tuesday)," the company announced.

"We didn't close HuckNroll because we don't want to sell mountain bikes, we closed HuckNroll because we do, and we know that honing our and our customers' focus on Competitive Cyclist will ultimately be what's best for our customers," Brendan Quirk, general manager of's bike division, said in a statement. Quirk founded CompetitiveCyclist, which Backcountry bought last year. continues to operate and Bike gear also is sold on the site since August. and the other sports sites mentioned are owned by Liberty Media, a publicly traded company (NASDAQ: LINTA) that owns and, among other brands.

Topics associated with this article: Web/Internet

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