DENVER, CO (BRAIN) — Primal announced this week that it has signed a five year agreement to continue as official apparel provider to Iowa's RAGBRAI ride.
The event's organizers have designated Primal as a "Friend of RAGBRAI," a special designation given to partners who make the annual event possible.
"Primal has been outfitting RAGBRAIers in high-quality cycling apparel for many years and miles," said T.J. Juskiewicz, RAGBRAI's director. "Primal's commitment to promotion and advocacy for cycling and designs that truly capture the essence of our event make Primal a great fit for RAGBRAI!"
Primal has worked with RAGBRAI since 2006, providing both official event apparel as well as special designs to support promotions like College Spirit Day during the ride. Primal also works with individual teams and clubs that participate in the event.
The next installment of the annual seven-day RAGBRAI takes place July 21-27, 2013. The official route for 2013 will be announced in January.