BOSTON, MA (BRAIN) — BMC Switzerland is now working with Durango, Colorado-based Verde PR & Consulting for public relations in North America.
The company said the will focus on bringing added brand awareness to BMC’s domestic mountain, road and triathlon bikes, as well as sponsored riders.
“Partnering with Verde is the ideal choice for BMC to help grow the brand in the U.S market,” said Karim Pine, BMC Switzerland's general manager in the USA. “With innovative technology, a talented roster of sponsored riders and a steeped history in high-performance products at BMC, our aim is to build greater domestic brand awareness."
Verde PR will celebrate its 11-year anniversary in 2013. The company has offices in Jackson, Wyoming, and Durango and Boulder, Colorado.