Follow Bicycle Retailer

You are here

Portland advocate Rousculp joins Vanilla

Published December 21, 2012

PORTLAND, OR (BRAIN) — Longtime Bicycle Transportation Alliance employee Tom Rousculp is joining Vanilla Bicycles, Rousculp announced this week.

Rousculp held many posts during his six year tenure at the BTA, a non-profit bike advocacy group. Most recently he managed membership, sponsorship and marketing duties.

"Tom has done a lot to create new connections at the BTA and while we'll miss him we know we have a friend in the bike industry that understands our work completely, " said BTA executive director Rob Sadowsky.

Over the last two years Rousculp developed the Kid's 'Cross events and Bikes Mean Business program at the BTA. Both programs provide opportunities for the bike industry to work directly with advocacy on the ground.

Vanilla owner Sacha White said Rousculp will fit right in at the company.

"Tom is a great steward for the industry, and fun to spend time with," said White. "I'm excited about all of the projects that we're going to tackle together."

Topics associated with this article: People

Join the Conversation