DETROIT, MI (BRAIN) — Bicycle, watch, leather goods and journal maker Shinola has hired San Diego-based Chris McLaren to head up bicycle sales with a focus on the IBD channel. McLaren was most recently with Focus USA, where he helped the brand establish an IBD presence in the North American market.
"Having Chris on board is going to help us tell our story to America's bicycle dealers and he'll allow us to understand what the best dealers need to be successful with our products," said Shinola's Sky Yaeger.
Developed by Yaeger and the Detroit-based team at Shinola, the brand's bikes made their first public appearance at Interbike last year and became available for sale in December. Shinola pre-sold its first production run of 2,500 Detroit-made watches and will begin delivery of timepieces to consumers in July.
McLaren's email address is email@example.com.