SCOTTS VALLEY, CA (BRAIN) — Easton-Bell Sports has hired some new faces and promoted some current employees in its Bell/Blackburn business unit.
The company has hired Andrew McSorley as director of product marketing for the Bell bike division. McSorley will be responsible for helmets and accessories across all of Bell’s sales channels. McSorley come to Bell from Oakley where he worked in sales, brand and product management.
Bell has recently promoted Robin Sansom to lead the transformation of the Blackburn cycling accessory brand and added Mark Matson in product marketing. Sansom worked on the Yuba Boda Boda cargo bike launch, as well as working at Globe bicycles and Kona, where he first worked with Matson.
And Bell has promoted Mike Lowe to vice president of product creation for the Powersports business unit.
“We have spent the last year establishing strategic priorities for the Bell and Blackburn brands. This included in-depth brand positioning work leading to breakthrough product innovation and a new approach to our consumer marketing,” said Jessica Klodnicki, executive vice president and general manager for Bell & Blackburn. “With this, we have been re-shaping our team, promoting our high performers and bringing in fresh talent to support our aggressive growth plans.”