BEVERLY, MA (BRAIN) — A 13-year industry veteran, Nora Lohrenz has been promoted to the newly created position of bike sales manager for apparel maker Craft North America. Craft established the new post to better differentiate between efforts for its bike and run businesses, the company said in a release.
Lohrenz has worked in several different industry roles, including sales rep, manager and buyer, for companies including Rocky Mountain Bicycles and the former Supergo bike shops, which were purchased by Performance Bicycle in 2002. She also owns her own rep group, Momentum Sales, where she serves as lead sales representative.
Remaining in the field as a “player-coach,” Lohrenz will continue to cover her mid-Atlantic/South territory as she has over the past four years.
“We’re excited to have Nora lead the charge in cycling,” said Huub Valkenburg, president and CEO of Craft North America. “She is extremely knowledgeable in the bike industry and has proven to us that she can grow the Craft business from her previous role as regional manager.”