HAVERHILL, MA (BRAIN) — Mavic, Inc. has hired Podium Sales Group to represent its brand to dealers in Virginia, Maryland, Delaware, Pennsylvania, and upstate New York.
“As Mavic continues to strengthen its relationships with our retail partners in the United States, we need our sales force to be as professional and effective as possible in support to our mission to enhance our service and support,” said Mavic managing director Phillip Sporidis. “The Podium Sales Group has a great team of professionals that will produce positive results for our company,” added Sporidis.
"We’ve been working with premium brands in the cycling and outdoor business for the last 20 years," said Podium Sales Group principal Michael Murphy. “Our team members are cycling enthusiasts ... Ultimately, both organizations benefit when a respected and passionate brand like Mavic partners with an established agency like ours,” said Murphy.
Podium Sales Group associate Dana Diefenbach will cover Pennsylvania and the southern end of the territory. Associate Greg Sautner will cover upstate New York, with Beth Horstman providing inside support to the group from an office in Pennsylvania.