BERKELEY, CA (BRAIN) — GU Energy Labs has named Laura O'Meara its new national sales manager for IBDs.
O'Meara most recently served as Powerbar's NorCal Nutrition Tech Rep. She also is a four-time IronMan finisher, and recently claimed the top amateur podium at the Leadville 100 MTB.
"Laura has an excellent knowledge of sports nutrition and the athletes we serve, not to mention a firm grasp of the process of training our retail base," said GU's VP of sales, Christian Johnson. "She'll help us take big strides in getting to the next level at IBD."
As national sales manager, O'Meara will be responsible for U.S. sales in the IBD market while continuing to develop new business opportunities within each market. She will manage 12 agencies with more than 35 sales representatives throughout the U.S.
"I'm thrilled to join a motivated, enthusiastic team and be a part of a company who is innovative and always putting the athlete first," said O'Meara. "As an athlete, I value that approach toward endurance sport nutrition."