BOSTON, MA (BRAIN) — BMC Switzerland is launching an Ambassador Program for influential amateur riders and racers, who will receive BMC riding kit, casual clothing, preferred pricing on BMC bikes, and access to other exclusive perks. The program will be run through BMC's authorized dealers.
A limited number of applicants will receive a BMC or Stromer bicycle to ride for the duration of their participation in the program.
“At the end of the day it’s the amateur enthusiasts that are the driving force behind BMC and Stromer,” said Devin Riley, BMC USA’s marketing director. “These riders live the sport, be it competitively or just for fun. These are the people you see riding in hailstorms and doing the dawn patrol. But it doesn't stop there; they are active members of the cycling community and that is something that BMC wants to encourage and support.”
For more information or to apply: www.bmc-racing.com/us-en/ambassador.