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Sea Otter signs multi-year agreement with Subaru

Published November 26, 2013

MONTEREY, CA (BRAIN) — The Sea Otter Classic has reached a multi-year agreement with Subaru, which will provide pace cars and be the presenting sponsor of several events at the spring event, including a movie night and a family fun ride.

"We are thrilled to be part of the Sea Otter Classic," said Tim Tagye, Subaru promotions and sponsorships manager. "The event draws like-minded attendees who are passionate for cycling and outdoor activities making it a perfect fit for the Subaru brand. In fact, nearly half of all Subaru owners participate in cycling activities."

Subaru's environmental practices, including its zero-landfill manufacturing process, also aligns with Sea Otter's responsible environmental stewardship, said Frank Yohannan, president and CEO of the Sea Otter Classic. 

"Subaru defines a culture that is a perfect fit with Sea Otter," he said. "There is considerable cross-over in our respective markets and business philosophies. We both support outdoor enthusiasts who have a deep respect for the environment and actively support their communities. Our partnership offers an opportunity to combine our mutual efforts to positively impact the people we serve."

 

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