BOULDER, Colo. (BRAIN) — RockyMounts Inc. has named Verde Brand Communications as its PR agency of record.
"Verde is as entrenched in the outdoor, bike and snowsports culture as we are, and they understand the need to cast a wider net by targeting broad-market media," said Bruno Maier, president of RockyMounts Inc. "RockyMounts has defined itself as a brand that resonates with adventure seekers on all levels, from weekend warriors to professional athletes. And as the brand continues to evolve and drive its growing segment of the market, I couldn't think of a better partner to deliver our message with conviction and authenticity."
RockyMounts recently introduced a new upright bike carrier attachment, and Maier said more new products are coming soon.
Verde has offices in Jackson, Wyo., and Durango and Boulder, Colo. It handles full-service traditional and digital public relations, brand communications, marketing, branding and serves as a consulting agency, with an emphasis in sustainability.