TEMECULA, Calif. (BRAIN) — Continuing the push to grow its retailer base, Intense Cycles has brought aboard two new outside sales reps: Alex Clark in Colorado and New Mexico and Shane Johnson in Utah and Idaho.
“Intense is under-represented at retail, but those days are over,” Intense sales director Mike Dettmers said. “Alex and Shane will each have a complete quiver of our bikes and be armed with new, competitive sales and financing programs that will gain our brand the top-level mountain bike dealer base it deserves.”
The new reps will provide increased rider accessibility and improved dealer support to the territories, Intense said in a release.
Clark is the first outside rep to join Intense as the company plans to aggressively build its outside sales force. He has been an outside sales rep in the Rocky Mountain territory for several years.
Johnson, of Aardvark Rep Group, adds Intense his roster of brands that includes Troy Lee Designs, Alpinestars and Dragon eyewear.