ASPEN, Colo. (BRAIN) — POC has named Josh Fonner as its new U.S. bike sales manager. Fonner has a long history in the industry, working most recently as Western retail services manager and Eastern sales manager for Giant Bicycles. POC is entering the road cycling market this year with its AVIP product line.
"I have known Josh since his early days in a bike shop and watched him grow as a serious influencer within the bike world. We are excited to have him aboard," said Jarka Duba, president of POC USA. "His expertise and passion for the industry will play a large role in our growth as we launch POC into the road cycling world and continue to offer best-in-class mountain bike products."
Fonner will join the POC team at its North American headquarters in Aspen, Colo.
"I am very excited to join a global brand that is focused on protecting athletes in the two sports that I love the most," said Fonner, who has also worked in the ski industry and was a ski racer in college. "It's an incredible time to join POC. The AVIP road line offers tremendous growth potential and I'm looking forward to being a part of the team."