NEWBURY PARK, Calif. (BRAIN) — Giant has hired former Mountain Bike Action staffer Doug Barnett as its new global road product marketing specialist.
Barnett's experience includes retail experience and editorial work at MBA, where he was an assistant editor. He will work with Giant's global marketing and product development teams on new product strategies, launches and communications.
"We're excited to bring Doug on to help elevate excitement and awareness of Giant road products and innovations," said Andrew Juskaitis, global senior product marketing manager at Giant. "His blend of retail experience, product reporting and editorial work makes him perfectly suited for the goals we have set. Barnett's passion for cycling started with cyclocross and road racing, and his career in the industry began at a bike shop in Southern California. His experience in retail includes roles as a sales associate as well as an assistant store manager.
Barnett will be based at the Giant global marketing office in Newbury Park, Calif., starting Monday.