BOULDER, Colo. (BRAIN) — Carbondale, Colo.,-based PR agency Backbone Media is now representing The Feed, a subscription energy food and nutrition coaching provider.
"We are excited to partner with an agency that has the experience and expertise in the active lifestyle market to help our young company grow," said Matt Johnson, co-founder and CEO of The Feed. "The team of cyclists, runners, skiers and general outdoor enthusiasts at Backbone understands the critical importance of proper nutrition and hydration in training, racing and everyday life."
Johnson, who is also the longtime president of the Garmin-Sharp Professional Cycling Team, co-founded The Feed with former pro rider Bryan Smith in 2013. The Feed staff also provides personalized nutrition advice and expertise to subscription members.
"We've all been there — you're about to head out of the house on a long run or ride but when you look in the pantry there are no energy bars left," said Backbone Media PR director, Ian Anderson. "Few people realize how much they spend on energy food when they buy it piece by piece at the grocery store or the bike shop. The Feed delivers the best nutrition available, conveniently to your door."
Backbone has offices in Carbondale and Denver, Colo., and Jackson, Wyo.