KETCHUM, Idaho (BRAIN) — Club Ride Apparel is now sponsoring the Optum Pro Cycling p/b Kelly Benefit Strategies road cycling team, which is competing in the Tour of California this week.
The team will wear Club Ride casual clothing for on- and off-the-bike life. Club Ride is making a push into the road cycling market with its Open Road collection this year.
"I have known (team director) Charles Aaron since 1999 and watched his outstanding race programs closely. It is with great pleasure that we can finally work together," said Club Ride CEO Scott Montgomery. "We are looking forward to the feedback and suggestions of top professional cyclists. We hope that we can incorporate their ideas in our ever-expanding range of casual-performance cycling apparel."