BURNABY, British Columbia (BRAIN) — Easton Cycling has hired Graham Tutti as its new North American sales manager and Craig Richey as marketing manager.
The component brand was recently acquired from BRG Sports by Race Face owner Chris Tutton.
Tutti comes to Eastonwith more than 20 years of experience in outside sales and sales management. He started his career with Race Face and has a background in all aspects of cycling having completed TransAlp road and mountain, Transportugal, BC Bike Race and countless local road, mountain and cyclocross races.
"I'm excited to come on board with Easton, a company that has such a fantastic name and brand in cycling. I am a process-oriented person and look forward to having a positive impact on dealer support and customer experience," said Tutti.
Richey comes to Easton after recently completing an MBA at Bentley University in Boston. He has extensive experience in digital advertising and media including three years with Neverblue Media in Victoria B.C. He also has a strong racing background including UCI pro cyclocross wins, and three trips to the Elite Cyclocross World Championships with the Canadian National Team.
"Since purchasing my first Easton riser bar as a teenager back in the 1990s, I have always been impressed by the Easton brand and am now excited to be a part of it," said Richey. "This position gives me the ability to combine my education and marketing capabilities with my race experience and love of cycling. I look forward to building on Easton's rich cycling heritage and strengthening the Easton brand."
Easton also has hired a new marketing coordinator, Monica McCosh.