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Saris celebrates 25th anniversary

Published July 7, 2014
Saris employees of 25 years or more on the stage.
Original company dates back 40 years.

MADISON, Wis. (BRAIN) — Saris is celebrating the 25th anniversary of ownership by Chris and Sara Fortune, who bought the then-15-year-old rack company Graber Products in 1989 and renamed it Saris.

The Fortunes threw a party last week to mark the occasion; the theme was, “For those who made it happen.” “

“This whole event is dedicated to those who made, and will continue to make, Saris successful,” said Chris Fortune. “When employees stay here for as long as they have, they give us a vote of confidence that we’re doing the right thing. We wouldn’t be here today without the hard work and dedication of our employees, the quality of material supplied by our vendors, and our loyal customers. This celebration isn’t about us, it’s about those who made it happen.” 

The event was held in the Saris manufacturing plant, the same one that’s been standing since the rack company was born 40 years ago. Attendees were greeted by a live lounge band and life-sized cut-outs of the six employees who have worked at Saris for 25 years or more. 

And following dinner, the University of Wisconsin-Madison marching band appeared and led guests down a red carpet to the back lot where attendees enjoyed a sit-down improv show, followed by a tribute video dedicated to Saris staff. 

At the end of the event, the Fortunes announced that every Saris employee would receive a custom, anniversary edition of an Electra Townie 3-speed cruiser. 

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