BROOKLYN, New York (BRAIN) — Levi's is opening up pop-up bike commuter gathering places in three cities this summer: Brooklyn, New York; Los Angeles; and London.
Since launching its bike commuter line three years ago, Levi's has toured the country with a mobile bike shop, stopping in key cycling cities to provide bike tuning and tailoring of its Commuter clothing, including its jeans. This year, the apparel brand is opening up temporary "Commuter Workspaces" that will serve as creative hubs, gathering places and a resource center for the community.
The Brooklyn space opened July 8 and was set to operate until July 26. The Los Angeles hub was set to go from Aug. 5-Aug 29 and London from Aug. 7-Aug. 17.
"These resource-rich workspaces are designed for the modern commuter, seeking to capture the creative and productive experience of commuting with a range of offerings—music, social and cultural programming, coffee, wifi, artist collaborations, instructional workshops/advocacy meetings, and repair services provided by local bike mechanics," said a spokesman for Levi's. "These three cities were chosen due to their high concentration of commuters/bike advocates and in support of the three profiled commuters in 'The Ride' series."
Levi's created The Ride film series to celebrate commuters across the globe and to inspire individuals to get out and ride. The films profile three commuters from the three cities that will feature the Commuter Workspace over the summer.
Aside from its commuter apparel, these pop-up shops will sell or highlight select brands including 3M, Bern, Chrome, Knog, Spurcycle, Abus, Plume, Pedros, Musguard, Rydesafe, Walnut Studio and TokyoBike. Levi's is also partnering with local bike advocacy groups Transportation Alternatives (Brooklyn), Los Angeles County Bicycle Coalition and CicLAvia (Los Angeles) to conduct workshops.
The partner retail shop for the Brooklyn workspace is Ride Brooklyn. Grant Harding, store manager of the Williamsburg location, said the store is selling Levi's Commuter jeans there.
"Their main thing is tailoring service for their clothes," Harding said. "It's mostly the Levi's crew doing it. We're not providing too much; mostly product and helping with sales. They came to us and wanted to, rather than bring in their own inventory and open a competing store, they wanted us to bring product there and have a little space."
For more information: levis-commuter.tumblr.com/events.