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Bianchi USA launches B2B website

Published July 15, 2014

HAYWARD, Calif. (BRAIN) — Bianchi USA has launched a new dealer business-to-business website.

The company said the new site allows dealers to instantly check inventory and place orders, as well as view their account history and contact customer service.

"Bianchi has invested heavily in its bicycle R&D over the last few years, and we've reached the point where it was time to upgrade our systems to make life easier for our dealers," said Bianchi's vice president of sales and marketing, Jim Stevenson.

The new site has been in beta testing with a group of dealers over the last few months and is now fully functional.

Daniel Imperiale-Hagerman, the company's sales operations manager said more than a third of Bianchi's accounts have signed up already.

For more information, contact Imperiale-Hagerman at

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