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Axis Sports Group reps Intense Cycles for Southwest

Published July 23, 2014

TEMECULA, Calif. (BRAIN) — Intense Cycles said Wednesday that Axis Sports Group has taken over management of the Southwest market for the fast-growing mountain bike brand. 

Based in northern San Diego County, Axis represents a portfolio of high-profile brands including GoPro, BRG Sports, CamelBak, Cervelo, Focus, Enve and Tifosi. For Intense, the rep group will cover Southern California, Arizona, Southern Nevada and Hawaii.

“The fact that a group like Axis Sports Group wants to work with Intense speaks volumes about how far our company has come in a relatively short period of time,” said Intense CEO Andrew Herrick. “Independent reps of this caliber don’t work with companies unless they make exceptional, differentiated product, back it up with marketing, delivery and service. We are doing all of this right now. We are firing on all cylinders and we have more news to come.”

“We’re thrilled to add Intense to our family of exceptional brands. Intense already has a relationship with GoPro through the GoPro-Intense World Cup team and with Brian Lopes,” said Axis partner Chuck Gerst. 

Intense employee and former World Cup downhill racer Maxine Irving had been managing the Southern California market the past six months and now hands it over to Axis. “While Max was in the territory, the company opened up 10 new retail locations and was able to help at least six more retail locations get back into the groove with Intense,” said sales manager Mike Dettmers. “We can’t wait to have her move into a new territory for us right after Interbike. She will have the Intense Sprinter van and 30-plus demo bikes for dealers, just as she had for Southern California.”

Axis can be reached at or (858) 735-0187.

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