HAVERHILL, Mass. (BRAIN) — Mavic, Inc. has promoted its long-time factory sales rep Aaron Walker to the new position of product merchandising manager. The company also has hired new sales reps in the Upper Midwest and Mid-Atlantic and announced that communications manager Zack Vestal is leaving the company.
In the Upper Midwest, the rep agency RP Active Sports is taking over for the territory that Walker previously covered.
"This is a great move for our company and for Aaron," said Phillip Sporidis, Mavic's managing director. "Our products are highly technical, and having his help with managing the product assortment in North America, plus educating our staff and dealer network, will be a significant asset."
Along with helping to guide the product range for North America, Walker will take responsibility for ensuring product knowledge among the sales force, dealers, and Mavic employees.
RP Active Sports' Tom Harber, Steve Bobusch, Chris Ballak, T.J. Erlacker, and Peter Leugers will collectively cover Minnesota, Iowa, North and South Dakota.
In the Mid-Atlantic, Adrenaline Sports Group (ASG) will now represent the brand.
Vestal, who joined Mavic in 2010 following a stint at VeloNews, has resigned effective Aug. 8 to pursue another opportunity in the bike industry.
"Zack's contributions to Mavic over the last four years have been invaluable. His passion for the brand and professional work ethic will be sorely missed," said Chad Moore, Mavic's marketing director. "We wish Zack all the best in his future endeavors."
Moore will handle communications and media inquiries until the position is filled.