LAGUNA BEACH, Calif. (BRAIN) — Crankbrothers has appointed Gaspare Licata as its vice president of sales and marketing. Licata joins Crankbrothers from Fizik, where he was business director and the Selle Royal Group and will be based in Crankbrothers' main office in Laguna Beach, California. He will remain in his position as the general manager of the Selle Royal Group in North America, overseeing Brooks England, Fizik, Crankbrothers, and Selle Royal.
"Gaspare has a fantastic track record, growing one of the best loved brands in cycling, Fizik. His appointment comes following impressive growth and as we look to position Crankbrothers as one of the most innovative brands in the sport," said Andy Palmer, Crankbrothers' CEO. "He's a great addition to the Crankbrothers executive team as we look to expand our business and brand reach over the next three to five years."