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Rolf Prima launches revamped website

Published October 31, 2014

EUGENE, Ore. (BRAIN) — Rolf Prima has launched a new website, www.rolfprima.com, featuring a fresh look and new tools designed to better direct customers to their ideal wheel.

The new Wheel Advisor tool asks customers questions and populates suggested wheel selections based on their answers. And the Wheel Comparison tool lets customers compare up to four different Rolf Prima wheels at a time.

“As a small hand-built wheel company, we have a lot of variety in wheel models. We wanted a way to help our visitors choose the right wheel for them and to show them what makes Rolf Prima wheels so great,” said Brooke Stehley, Rolf Prima’s marketing manager. “That meant creating an all new look as well as custom apps that would simplify the wheel selection process. The site now also lets more of our personality come through, and we know that our customers have enjoyed getting the insight into our history and learning about who builds their wheels. ”

Aside from the apps, the site allows the user to see behind the scenes with images and videos of the day-to-day wheel production and what goes into building Rolf Prima’s products.  

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