PORTLAND, Ore. (BRAIN) — Smith has hired action sports industry veteran Tim Weisser as West Coast sales manager for sports/outdoor lifestyle and Benny Cruickshank as sports channel communications manager.
Weisser has roots in the snow and outdoor markets. After opening the first snowboard sh0p in Juneau, Alaska, in the early 1990s, he went on to work as product manager for Nitro Snowboards for eight years. Since 2004, he has held various regional and national sales management positions at Dakine.
Based in Hood River, Ore., Weisser reports to Kevin Hyland, Smith’s North American sports/outdoor lifestyle channel director.
Cruickshank worked at SRAM for seven years, first as event and promotions manager and later as communications manager for the Avid brand. In 2012 he relocated from Chicago to California to work as brand manager for Bell Helmets before joining TRUE Communications as PR account manager for Yeti Cycles, Giro, Spinlister and other clients.
Based at Smith’s brand franchise organization in Portland, Cruickshank reports operationally to Johan Andgren, brand director for Smith, and functionally to Antonella Leoni, head of communication, media and PR for Safilo.
