You are here

Sock maker Darn Tough increases work force, claims 51% sales increase

Published October 29, 2015

NORTHFIELD, Vt. (BRAIN) — Sock maker Darn Tough Vermont says it has seen a 51 percent increase in sales in the first three quarters of 2015 and has added more knitting machines and more workers at its mill, including 100 new job positions there this year.

The privately held company does not release dollar-amount sales figures, but said it has seen double-digit percentage sales growth across all its product categories, including a 52 percent increase in its Endurance/Running category, which includes cycling socks.

A spokesman said Darn Tough has recorded 50-60 percent growth year-over-year for the majority of its 11 years in business. "We’re very well assorted throughout the outdoor space and we’re making great strides in specialty ski, running and brown shoe.  We’re also in the planning phases of an expansion that will more than triple our existing 56,000-square-foot knitting facility," Brian Brand, Darn Tough's marketing director, told BRAIN.

New key hires include Lyn Fienson as director of product design and development, as well as additions to the customer- and dealer-service teams. 

Ric Cabot, Darn Tough Vermont's president and CEO, said, "As we look ahead to the year's fourth quarter, our inventory is strong and the brand is ready to deliver on orders for the upcoming holiday season and colder winter weather months thanks to our continued efforts. As the company continues to focus on streamlining efficiencies we're celebrating double-digit growth across all categories, all consumer groups, and record-setting job creation here in Vermont."

Darn Tough Vermont operates out of Cabot Hosiery Mills in Northfield. Cabot also produces socks for other private labels in several product categories.  

Join the Conversation