MANCHESTER, N.H. (BRAIN) — German bike brand Storck has become the latest preferred supplier partner of The Bike Cooperative. Members of the retailer co-op will earn rebate on purchases of Storck products, including its lineup of bicycles, components, accessories and clothing.
The German brand started serving the U.S. market directly in 2014. Storck director of business development Tony Tanner said, "As we look to expand our footprint in the U.S., The Bike Co-op gives us a great opportunity to efficiently communicate the benefits of Storck to a large dealer network made up of quality retailers."
Bike Cooperative supplier relations manager Bill Heins added, "We're very excited to add Storck as a preferred supplier partner to the Bike Co-op. In Europe, the Stork brand is synonymous with trend-setting, innovative engineering, receiving numerous design awards. Our members are going to be impressed not only with the quality of Storck bicycles, but their higher profit margins. With the additional rebate they will earn, Storck offers our members an excellent profit opportunity to go along with its compelling brand story. We look forward to helping Storck grow their business here in the U.S."