SANTA FE, N.M. (BRAIN) — Outside Magazine's annual list of the 100 "Best Places to Work" is out and includes a handful of companies involved in the bike industry.
They include PR and marketing agencies Uproar PR (9th on the list) and Verde Brand Communications (99th). New Belgium Brewery, a Colorado brewer that makes bikes central to much of its marketing, was 56th. Peaksware, the parent company of the training software company TrainingPeaks, was 79th. Smartwool was 75th and CamelBak was 100th.
It was the first time that Verde, which has several bike industry clients, has appeared on the list. Verde has 31 employees, with offices in Durango and Boulder, Colorado; Jackson, Wyoming; and Sun Valley, Idaho.
"This recognition from Outside is a huge milestone in Verde’s history,” said Verde founder and CEO Kristin Carpenter-Ogden. “I founded this company practically in tandem with the support of Outside's editors and there is not a client in our history who hasn’t aspired to reach the magazine’s readers. We are excited to show the outdoor industry where Verde is heading in 2017 with our remarkable service offerings and team.”
The magazine has produced the list since 2008. It awards employers who "value productivity in combination with an active, eco-conscious lifestyle .. Not only are the list-making companies great workplaces for employees, but they also encourage a balance between work and enjoying life in the great outdoors. They also respect the environment in how they conduct business and in their production practices." Outside works with the Outdoor Industry Association and Best Companies Group to produce the list.
Employers who want to be on the list nominates themselves; Outside then asseses the organization's "workplace policies, practices, philosophy, systems, and demographics," and surveys employees, or a sample of employees at larger organizations. To be eligible, the organization can be a non-profit or for-profit business or a government organization. It must have a minimum of 15 employees.
The full list is at BestPlacesToWork.com.