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Lance Armstrong to open 2017 TBI Conference

Published November 30, 2016

AUSTIN, Texas (BRAIN) — Triathlon Business International has announced that Lance Armstrong will be the opening speaker at its seventh annual TBI Conference in January. TBI also announced that it is extending early bird registration through Dec. 9.

Armstrong will sit down with publisher Dan Empfield for a discussion about the future of endurance sports. He will also talk about what has brought his attention back to his original sport of triathlon. Conference attendees will get to participate in a Q&A with Armstrong.

"It is an exciting time to be in the triathlon and broader endurance space, dreaming up new ways to give athletes the experiences and information that celebrates the multisport lifestyle," Armstrong said. "I've been passionate about the endurance world since I was a kid growing up in Texas."

With the theme "Profitability & Success in Triathlon – Sharing Solutions to Shape the Future of Multisport," TBI Conference attendees will hear from industry leaders including USA Triathlon CEO Rob Urbach, ACTIVE Network's Sam Renouf and world champion and Paralympic triathlete Melissa Stockwell. Top to be addressed include the future of triathlon — growth, technology, globalization; diversity markets including African-American, Latino and women participants; monetizing the entire event lifecycle; corporate wellness programs for multisport participation growth; working with municipalities; new and redefined retail models; and alternative race formats.

For the first time, TBI and USA Triathlon are collaborating to consecutively present their respective annual conferences. USA Triathlon's Race Director Symposium will be held from Jan. 20-22, with joint programming on Sunday, Jan. 22, with the TBI Conference, which runs through Jan. 24. Both events will be held at the Fairmont Hotel in Dallas.

Discounted rates are offered for those who want to attend both events. Discounted registration packages are available on TBI's and USA Triathlon's registration sites. The combination conference package will allow an attendee to register for the second conference in a single transaction at a 25 percent discount.

Early bird fees for the TBI event are $595 for current TBI members and $695 for nonmembers. Registration includes all sessions, meals, networking events and one ticket to the Ron Smith Awards celebration. Once attendees register for the TBI Conference they can register for the USA Triathlon Symposium at a 25 percent discount.

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